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Showing posts from May, 2012

New India :Divided by Politicians United by Youth

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I ask you a straight question, what is the most heated issues between Tamilians and Kannadas when it comes to Politics? Definitely River Water Distribution .  This is a lingering disputed issue and both side politicians fan local sentiments whenever and where ever they like, some time it takes turn, targeting Kannadas in Tamilnadu or Tamilians in Karnataka. Sometimes it turns out to be Maharashtrians  against poor Biharis who run para service sector in Bombay and other major cities of Maharashtra . Targeting Marwadis in North East. There are number of such hate stories.  But against this vested divide created by politicians, a new kind of integration is also taking place in Youngistan and it should be noticed and encouraged. Social media, FM radio Stations as well as TV Channels specifically targeted to youth are doing this silent revolution. Yesterday a RJ (Radio Jockey) at Radio Mirchi in Banglore ( I can not call it Bangaluru despite efforts) told its liste...

Kashish II India's International Gay and Lesbian film Festival

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समलेंगिक फिल्म उत्सव अब दुनिया भर में मनाये जा रहे हैं, इन उत्सवों में जो फ़िल्में दिखाई जाती हैं उनके थीम पुरुष अथवा महिला सम्लेंगिकों पर केन्द्रित  रहता है। अब से कुछ वर्ष पहले तक सम्लेंगिक संबंधों  के बारे में सार्वजानिक रूप से चर्चा करना लगभग वर्जित था. लेकिन हाल के वर्षों में सम्लेंगिक संबंधों  के प्रति  समाज का नजरिया बदला है। यह ठीक है कि आज भी समलेंगिक  संबंधों  को  सामान्य स्त्री-पुरुष सेक्स संबंधों जैसी मान्यता नहीं हो लेकिन कम से कम उसे अपराधिक  प्रवृति  के  रूप में देखने का सिलसिला जरा कम हुआ है। यह...

Film Making Workshop At Four Seasons Juhu by Kurtz Inderbitzin

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48 year old Kurtz Inderbitzin is a well known American, who is associated with training Indian Film Making aspirants from last 5-6 years. Prior to that he  has worked for more then 14 years  in developing, writing, directing, editing and producing movies and shows for major studios, cable companies and the networks, including CBS, ABC, Lifetime, NBC, TBS, TNT, HBO and Warner Brothers Network, in all formats, High-Definition, digital video and 35 mm film. He was president of Abandon Pictures for eight years, producing films such as  Sundance Film Festival Favorite Scotland, P.A, Oxygen  (starring Oscar winner Adrian Brody) as well as  Off the Lip, Pros and Cons, Glory Days, Project Greenlight, Dimensions of Fear, Time Shifters  and  The Brink .  As vice president of Orly Adelson Productions for three years, he developed and sold 21 television films. Additionally he has directed  Brian Gina Nick  and  Welcome to the Nei...

Laughing is a Serious Matter

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I met Dr. Madan Kataria today in Lokhandwala Garden No. 2 while on my way to my jogging routine. Dr Kataria is now an international celebrity and most sought after man not only in India but around the globe. He is the person who converted laughing into a very serious business. Dr. Madan Kataria is basically a doctor by profession and in the year 1995 he started a laughter club with 5 people in Lokhandwala Garden No.2, an upmarket residential hub of Bombay Suburb Andheri where you may rub your shoulders with hollywood bigwigs, TV stars, Models (including Shiny Ahuja!). Gradually that morning routine of laughing developed into a fine art called Laughter Yoga. Dr Madan is no more into his original profession i.e. medicine , he is now  proud mentor of more then 6000 laughter clubs across 60 countries.  Now a days, most of the time Dr. Kataria is on the move, hopping from one country to the other overseeing activities of these clubs, lecturing, participating on TV and Radio Sh...

Voh Sham Kuch Ajeeb Thee (I really enjoyed that evening)

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I am sharing few pictures I took from window of fast moving Jamnagar-Bandra Shatabdi Express. It was around 6 pm, sun was almost ready to set, shadow of setting sun veiled behind pre mansoon clouds added rich texture to  calm water of serene Vaarna Lake. I love those moments of trance, there was nothing between me and pure nature! 

Piggy Riding on Pinterest Wave

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PINTEREST MARKETING TIPS TO BUILD AND GROW  SOCIAL MEDIA NETWORK Pinterest has taken the social media landscape by storm, making it one of the most popular and fastest growing social networking sites in 2012. In fact, a recent study reported that Pinterest is the number 3 social network in the U.S. Companies can use Pinterest for marketing in many ways to build their community, brand awareness and make emotional connections with consumers. The one thing I love most about Pinterest is that it provides SEO value for all brands by driving traffic and links back to their digital assets. In addition to brands, Pinterest can even be used effectively for individuals in a job search . The importance of Pinterest marketing is engaging with your community and target audience by liking images, repinning images, leaving comments, tweeting links and posting to Facebook your pinned images. Each “pinned” image on the Pinterest boards you create links to its online source, resul...

मुझे समझ लो

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मैं गगन हूँ मैं धरा हूँ सृष्टि का विस्तार हूँ  काल की सीमा से परे  मैं अलग संसार हूँ. चेतना के बीज में  हूँ   सूक्ष्म से भी सूक्ष्म हूँ  स्थूल हर कण कण में हूँ  शून्य में भी पूर्ण हूँ . एक युग से दूसरे  तक  मैं निरंतर चल रहा हूँ  जीव के स्पंदनों में  चेतना बन जग रहा हूँ। लोग मुझ को खोजते  हैं  मंदिरों में मस्जिदों में   और ज्ञानी दूढ़ते हैं  वेद  की रिचाओं में मैं तो बसा करता   हूँ  दिल के किसी भी कोने  में ढूढना है ढूढ़ लेना  बस अपने सीने में।      और मेरा नाम लेकर  बाँट रखा है युगों से...

Hindi Nazm बम्बई सब देखती है मगर अब मुंबई बन के मौन रहती है !

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एक लंबे अन्तराल के बाद  मैं  वापस लौट आया हूँ और आप लोगों की मुंबई में अपनी बम्बई तलाश करता हूँ. मुझे याद है कसबे के तालाब में तैरते  हुए  एक दिन मुझे जब एहसास हुआ  कि इसकी हदें मेरी महत्वाकान्शाओं के लिए तंग हो चुकी हैं मैं  अपने सारे सपनों को  माँ की दी हुए पोटली में बाँध कर बम्बई आ गया था. तब इसी ने मुझे अपना दामन फैला कर दोनों हाथों से सहारा दिया था  दिन को मेहनत कर के रात को फुटपाथ पर सोता था  यह मेरी सगी माँ की तरह अपने आँचल से हवा करती थी. इसने मेरी क़ाबलियत से कहीं जियादा काम दिया  एक रात भी भूखा  सोने न दिया. फुटपाथ से फ़्लैट  तक का सफ़र इतना आसान नहीं था  वडा पाव बेचने से लेकर फिल्मों की कहानी तक बेच डालीं  अगर नहीं बेचा तो बस अपना जमीर इस लिए फ़्लैट  मिला मगर अपना नहीं किराए  का.  कुछ तो हालात , कुछ मजबूरियां तो कुछ दोस्तों के सितम  बम्बई छोड़ के कभी दिल्ली, कभी लखनऊ, कभी कलकत्ता तो कभी ...

Integration for Better Brand Recall

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More and more television networks, radio stations, print titles, and outdoor billboards are competing for attention, and new marketing channels pop up every day, from apps to publicity stunts and beyond. The number of places advertisers hits people with marketing messages these days is growing a lot faster than the number of eyeballs that can take them in, and as a result audiences (and attention spans) are becoming increasingly fragmented. That reduces the chance any message has of getting through. Even sales channels are fragmenting beyond the online vs. bricks-and-mortar divide to which we’ve become somewhat accustomed. Desktop and laptop purchases are giving way to shopping via smartphone—at a time when many companies don’t even have a mobile website, to say nothing of e-commerce capabilities. Add inflation to the mix (even with 2-3 percent increases, the wonder of compounding is working against you), and fragmentation can shred what once was a healthy marketing budget. ...