Piggy Riding on Pinterest Wave

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PINTEREST MARKETING TIPS TO BUILD AND GROW  SOCIAL MEDIA NETWORK
Pinterest has taken the social media landscape by storm, making it one of the most popular and fastest growing social networking sites in 2012. In fact, a recent study reported that Pinterest is the number 3 social network in the U.S. Companies can use Pinterest for marketing in many ways to build their community, brand awareness and make emotional connections with consumers.
The one thing I love most about Pinterest is that it provides SEO value for all brands by driving traffic and links back to their digital assets. In addition to brands, Pinterest can even be used effectively for individuals in a job search. The importance of Pinterest marketing is engaging with your community and target audience by liking images, repinning images, leaving comments, tweeting links and posting to Facebook your pinned images. Each “pinned” image on the Pinterest boards you create links to its online source, resulting in a link back to that particular online source when pinning images. Pinning images can come from any online source, including past and upcoming events, blog images and other relevant websites within your community. Since the link of an image pin connects back to its source web page, tracking visits to your website from Pinterest is available in Google Analytics.

10 PINTEREST MARKETING TIPS
Pinterest allows any brand to get creative. Below are 10 Pinterest marketing tips to help you engage with your target audience as well as build and grow your social media network and overall SEO value.
1. On a branded Pinterest account, include a short description about your company at the top of your Pinterest profile. Believe it or not, many companies overlook this. Make sure to include strategic keywords in your description so you’ll be found in a keyword search in Pinterest. Here’s an example of a good branded Pinterest account with a keyword-centric description.
2. In a personal Pinterest account, create one company pin board with website and blog post images, short descriptions for each image with a link back to the online article for each image.  Make sure not to overdo this by having all of your boards be company-centric. One or two company-centric pin boards is sufficient.
3. Add the “Pin-It” button to your website and blog content. Make it easy for others to repin your images.
4. In the image descriptions for each pin in your boards, make sure to use related and strategic keywords for each image description. Use related keywords for each Pinterest board title as well.
5. Create several fun boards relevant to your company. This will add a human touch to your brand, thus creating more engagement within your community. HubSpot does an excellent job with this.
6. Use Pinterest search to search strategic keywords for images you can repin, like, comment, etc. Pinterest search can also provide ideas for you to create boards you didn’t even think of.
7. Link your Pinterest company profile to your other social media networks.
8. Encourage your employees to create their own Pinterest account. Chances are many already have one. Encourage them to add a board about your brand like the Find and Convert example above.
9. If your marketing team attends conferences, have them download the Pinterest app to their smartphone. They can pin photo images from their smartphone to their company pin board.
10. Tweet links to pinned images to drive visitors to your brand’s Pinterest boards.
In total, these simple Pinterest marketing tips above should encourage you to engage socially with your community and target audience on a variety of relevant topics, resulting in more awareness and potential viral sharing of relevant images.
Even if you are a B2B marketer, Pinterest offers value to your social marketing efforts. Pinterest gives you an opportunity to support your brand’s personality and give your employees a chance to get creative, while building links to your website.
Do you have any additional Pinterest marketing tips you would like to share with me and others? Please share them in the comments section below. Happy pinning!

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