DesiReflections

    Adobe , in association with afaqs! , held a day-long 'Innovation Session' in Mumbai on 29 th July titled ' Digital Disruption: How Indian Brands Are Responding ' at Hotel Taj Trident, Bandra.  From the  presentations made on the occasion, it appears that Market Cloud developed by Adobe is going to create big market buz in Indian advertising space.   Umang Bedi,  M anaging Director, South Asia Adobe,  in his opening remarks     said that   Adobe’s   focus, as a company is now on changing the world through digital experiences,"   Bedi   asked the delegates to ponder over "the four Ms" viz. "Make, manage, measure and monetise," which are the four crucial stages in the lifecycle of online content.  Rama Bijapurkar, an...

मैं हूँ ईशा       यह    मेरा बचपन झूमूँ  नाचूं       हर पल हर  क्षण   इन घटाओं  में       उड़ उड़ जाऊं  और  हवाओं से     मिल कर  गाउँ  बारिश में जम           कर भीगूँ    पेड़ों के पीछे  जा के   छुप जाऊं    सब तो चाहें       लेटेस्ट गैजेट्स  मैं तो चाहूँ      केवल  अपनापन  मैं हूँ ईशा       ये   मेरा बचपन झूमूँ नाचूं       हर पल हर  क्षण  सुबह सवेरे स्कूल        चली जाऊं  टीचर के संग मस्ती   करती  जाऊं    पढ़ लिख  के   थक के     सो जाऊं  मीठे  सपनों में  फिर से   खो जाऊं  छोटी सी है यह     मेरी   दुनिया  इसमें...

लैटिन अमेरिकी देश ब्रजील में फुटबॉल का महाकुम्भ फीफा हॉल ही में ख़त्म हुआ है , लेकिन जाते जाते कुछ अनुत्तररित प्रश्न भी छोड़ गया है  . राष्ट्र एक दूसरे से युद्ध के  मैदान में भी शायद कभी इस तरह से नहीं भिड़ते हैं   जैसे कि फुटबॉल के मैदान में भिड़ते हुए  दीखते हैं, उन देशों से आये हुए वहां के नागरिक इस दौरान मैदान  में या फिर अपने ही ड्राइंग रूम में टी वी सेट के सामने सांस रोक कर ऐसे बैठे रहते हैं जैसे कि उनके अपने जीवन मरण का  पल ही  आ गया हो  . यहाँ तक तो ठीक है लेकिन इसी के साथ एक समान्तर धारा भी चलती है , खिलाडियों की प्रेमिकाएं या फिएन्सी  सूक्ष्म से वस्त्रों में मीडिया द्वारा  कुछ इस तरह से हाइलाइट  की जाती हैं कि  जैसे इस के बिना खेल अधूरा ही हो  . कमोबेश यही स्थिति आई पी एल के मैचों के दौरान भी देखने को मिलती ही जब टी वी पर विशेषज्ञों की टोली में एक महिला भी दिखाई देती है जिसके चयन के पीछे उसका क्रिकेट ज्ञान  कम, शक्ल सूरत और सेक्सी फि...

I am little upset today after reading the fate of 295 innocent souls onboard Malaysian Airlines's plane over the Ukraine' s sky. It is reported that the plane was shot by terrorists operating in Ukraine and opposing it's integration with European Union. Without saying, you can correctly guess that the gang is supported by Russian establishment. The big question is - why a person becomes a terrorist. There may be a number of factors and reasons. First and foremost is money, it is easy to allure poor and deprived people and recruit them by offering a good package. Then there are people who are devout religious, pump them with videos, newspaper reports as well as Religious Gurus' sermons that their religion is in danger and time has come when somebody has to pick up sword/ deadly modern weapons for the cause. Another reason may be retrieve back land from occupant country, citing pages from history ( some time morphed ). Super charged with glory of religion o...

  Football. Futball. Voeball. Futeball. Fotoll. Calecio. Soccer. No matter what you call it no other sport come close to matching, the worldwide passion for the beautiful game. FIFA World Cup in Brazil is over, hundred and thousand pages in newspapers, hours-   long TV debates and tera bytes of social media news feeds were full of Brazil’s loss in FIFA World Cup . 5 times FIFA Champion Brazil this time lost its top place. But the fact remains that Brazil is a real winner   in terms of huge infrastructure development   and   revenue generation from the tourists visited to enjoy FIFA World Cup.Our politicians may ponder over. As per a conservative estimate during FIFA world cup, more than 6,00,000 soccer lovers and tourists visited Brazil and spent around US$ 2.6 billion. Sports economists and   sources   inside FIFA say it was the most expensive World Cup ever at an estimated cost of US$11.3Billion. In the process FIFA Organization earned US$4....