Social and Search Marketing Mantras
Incorporate more fresh, quality-content on your website o Create engaging video and integrate on your site and social media channels o Consider adding user-generated content, such as reviews or testimonials, to your website o Incorporate press releases on your website o Update your blog and focus on company priority keywords Focus on the next big thing: semantic search o Implement structured data or “Semantic Markup” o Implement rel=author for your blog and multi-author blog o Be on the lookout for new rich snippet formats available o Reviews o Products o Recipes o Events o Test your markup Use data to your advantage o Uncover hidden data in Google Webmaster Tools o Identify your goals and take advantage of the data you have in Google Analytics Brand your business online o Claim your social network profiles. Start with: o LinkedIn o Google+ o Facebook o YouTube o Vimeo o SlideShare o Explore the new oppor...