Social and Search Marketing Mantras

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 Incorporate more fresh, quality-content on your website

o Create engaging video and integrate on your site and social media channels
o Consider adding user-generated content, such as reviews or testimonials, to your website
o Incorporate press releases on your website o Update your blog and focus on company priority keywords

Focus on the next big thing: semantic search
o Implement structured data or “Semantic Markup” o Implement rel=author for your blog and multi-author blog
o Be on the lookout for new rich snippet formats available o Reviews
o Products o Recipes o Events
o Test your markup

Use data to your advantage
o Uncover hidden data in Google Webmaster Tools o Identify your goals and take advantage of the data you have in Google Analytics

Brand your business online
o Claim your social network profiles. Start with: o LinkedIn
o Google+ o Facebook o YouTube o Vimeo o SlideShare
o Explore the new opportunities for LinkedIn company pages o Add a banner image to your company page o Add graphics to the Services page that direct to your website o Fill out all the products offered and include images and videos

Give Google+ another chance
o Organize your Circles to communicate differently to segments of your audience o Test Hangouts On Air to freshen up your webinars and communication o If you are a local business, make sure you are set up with Google+ Local o Test using hashtags to join news and event discussions relevant to your industry

Experiment with social advertising
o Know your audience? Find them with Facebook and LinkedIn advertising o Build your audience and test promoting posts to reach more in your network o Test offers and promotions to engage users o Track performance by integrating with Google Analytics

Get a little creepy
o Test Remarketing on Google’s Display Network 
o Experiment with Facebook Exchange

Create landing pages and improve performance
o Continually test elements, pages and offers to improve conversion rate o Experiment with different Social Login forms, such as signing in with LinkedIn
or Facebook
o If you have a marketing automation service, take advantage of Progressive Profiling to learn more about your audience

Time to mobilize
o Make your website mobile-friendly
o Separate mobile-specific PPC campaigns from desktop and tablets
o Bid aggressively and take advantage of ad extensions, such as Location, Ad Sitelink and/or Product Extensions

contents : Curtsey OMI

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