Design is as important as the Product
Before arrival of Steve Jobs,in the computer world no body had thought that a PC can be attractive, different and working on it could be a kind of experience. Thanks to Steve gradually this thought further percolated and spread across the products. An ordinary listening device like head phone comes in hundred shapes, designs and colors. If you look around, designing a product to give it aesthetic look, a different experience is not much thought about by Indian manufacturers. But of late, many IT companies in India are suddenly woken up and seriously started little step in the right direction, if hiring is an indication, yes action has been started.In December 2013, Samsung R&D recruited designing students from National Institute of Design, Ahemedabad at Rs18 Lac per annum. Here Cognizant recruited 20 students TCS, Wipro, Infosys, Adobe were not far behind. Same was situation at National Institute of Design Banglore where this year the recruiters offered an average...