DesiReflections

A single response from a consumer brand advocate is not always enough, there has to be a channel of regular interaction with them and marketers need to keep in mind that Social Media is highly viral in nature and as a result queries that remain untouched can create a heightened negative impact. On the other hand when a crisis or emergency erupts, the power of social media can be an amazing tool for businesses.  A crisis can include anything from a simple website outage to negative publicity.  This article will reveal how to use social media during a crisis and provide many examples you can model. Social media allows anyone to be a major influence in the community.  Any customer who walks through your door could possibly have hundreds or even thousands of followers in your region, or if not, his friends might.  Word of mouth marketing can reach a worldwide audience through social media; thus, one bad experience could be retold to the masses. But not al...

Munshi Prem Chand aka Dhanpat Rai Srivastava  has started writing  short stories and novels before independence and chronicled life and time of nation struggling on so many fronts, on one hand oppressive tyrant British rulers on the other hand  its' rigid old value system.  Socially relevant themes,  simple language and near life characters established him a star writer. The issues raised by Prem Chand are still relevant.     He wrote his first major novel Bazaar-e-Husn ("Market of Beauty" or Red Light District)  novel originally  in Urdu .  This was just by chance that  its Hindi version  was  published before original Urdu  from Calcutta in the year 1919, under the title ' Seva Sadan'  ("The House of Service"). Original Urdu version Bazar-e-Husn was published  published in 1924 from Lahore. Bazaar-e-Husn is a tale of an unhappy housewife who is beguiled away from the path of domesti...

 There is a sudden phenomenon of political marketing taking the social media route. According to a report by the financial newspaper Mint, the Congress-led United Progressive Alliance (UPA) Government believes it has found ways to get better e-Press—by owning the Press—and understand the dynamics of social media, by creating a strategic media think tank. The UPA is considering launching an online newspaper that will highlight its achievements, according to a cabinet note on a proposed new media wing that is to be created in the Ministry of Information and Broadcasting . Many social media activities have been activated already by the governing ministry. For instance, post the announcement of financial budget, Finance Minister Chidambaram organised a Google Hangout for a mass discussion. As part of its ongoing effort to generate a public debate on 12th five-year plan through various social media platforms, the Planning Commission will organise a 32-hour ‘hackathon’ in asso...

Freelance Media Journalists Combine members met at its Annual General Meeting at Natraj Hall, Lokhandwala, Andheri West today. Shri Pradeep Gupta, President in his opening address emphasized members to march with the time and update their skill in internet as the reader want to read/ see news on 24 X 7 basis. He also declared organising a day long workshop for the benefit of members who want to update their skill in internet. Shri Chetan Mathur, General Secretary  read Annual Report and briefly outlined activities held in the recent past the last one War Film Festival and Film Review Workshop/ Review writing Competition  recently held at Sanghvi College, Juhu as well as co hosting Click Online Photography Competition. He also outline some of the future activities.  Prizes for the Film Review Writing Competition were distributed by the past presidents S/s Mohan Siroya and Siraj Syed. Shri Mohan Siroya asked Treasurer Shri Manohar Thakur to submit past ...

 Portraying the country’s unforgettable travel experiences such as magnificent wildlife, beautiful beaches, adrenaline boosting adventure activities, shopping, nightlife, food & wine through the outdoor medium is a different kind of experience. This trend is increasingly seen and marketers have started understanding the emerging importance of the outdoor medium that ensures effective delivery of the message. The medium has started gaining prominence in the media mix and advertisers cannot ignore outdoor because it builds awareness and adds momentum to the growth of a brand.  With the increasing amount of time spent by Indian consumers out of home for work, leisure, and shopping, this medium will be an important tool for marketers. It is widely believed that the size of the advertising industry is a perfect indicator of the standard of living of people in a particular country and its economic development. The big question that emerges here is, what should be the...

Yesterday night Loomba Foundation UK organised a charity event in Trident Hotel Mumbai to draw attention about the plight of widows. The event was attended by Cherie Blair, wife of Tony Blair Ex Prime Minister of UK , Lord Raj Loomba, Member House of Lords UK, Meera Gandhi, Founder Givingback Foundation, Newyork, Ashwani Kumar, Union Minister of Law and Justice, Niranjan Hiranandani, Dr Shishir Ray, Cosmetologist V K Sharma and many other Page 3 celebrities.    Loomba Foundation is a dream come true for philanthropist Kord Raj Loomba and his wife Veena, who thought to do some concrete work for widows across the globe. It was formed  on 26th June 1997 and has sister charities in India  and USA. The inspiration came from Raj's late mother , Smt Pushpavati, who became a widnow  in the early age of 37 , with her sheer determination, she succeeded in educating her seven children single-handed. The foundation aims to educate  the chi...

रंग और नूर की बरसात गिरी होली में    दिल बेईमान हो गया  यार मेरे   होली में   फाग में आग लगी  रूप और श्रृंगार की   गोरी का रूप और निखर आया   होली में  रंगों  की धार जब गिरी सीधे ही चोली में   कपोल लाल लाल  हुए बिन रंगों के  होली में कोई पहचान न पाय उसे सखियों  की टोली में   रंग और गुलाल ने बदली  प्रोफाइल होली में गोरी इस बार जा के बैठी  दूर कहीं  होली में     फेसबुक पे  फेस तेरा बस चमके है होली में       फूलों  ने भंवरे से क्या बात करी   होली में  बाग़ में हर शाख पे आयी बहार    होली में  कितनी मंहगाई  है इस बार    यार होली में   छोड़ दो  रंगो को  डालो    पानी फुहार होली में   रह ना जाय बाकी कोई गर्दो गुबार होली में...

The 16th Asia Pacific Advertising Festival three-day event wrapped up with an awards presentation at PEACH, Royal Cliff Hotel in Pattaya, Thailand, on Tuesday 19 March 2013. More than 1000 delegates attended this year, from cities including Auckland, Sydney, Singapore, Tokyo, Delhi, Mumbai and Seoul. The theme for the year, Connect The Dots, aimed to link and converge strategic knowledge, tools and experiences with creative innovation and ideas into one comprehensive three-day festival that helped delegates to connect and socialise with over 1,000 creative people to prepare them for today’s marketing and communications challenges. “Connect The Dots: ADFEST 2013 has been a resounding success, and we are delighted at the positive response on the theme and speaker line up from delegates,” says Jimmy Lam, President of ADFEST.  Celebration Time at the event  Royal Cliff Hotel at Peach venue of Ad Fest 2013 Entries at display Indian Ad Agencies had an impress...