DesiReflections

JINGLE : SIZE MAIN CHOTA BUT JABARDAST EFFECTIVE MEDIUM If I play tune of a jingle before you, it is for sure and certain that you will immediately identify the product. ‘Kya Swad Hai Jindgi Mai’is responsible for selling lakhs of Cadbury chocolate Bars. This is one of the recent example of jingle power. There are a number of jingles such as ‘Jab Main Chota Bachcha Tha’ of Bajaj Bulbs , off the air long back but the tune still is remembered. Jingles are really very chota in size but have jazardust power to imprint the marketing message into hearts of consumer. Pepsi company aired its first jingle in 1939 on radio, it was so popular that it was played into jukeboxes and become a hit record. Many years later Coke did the same thing in 1971 with ‘I’d like to teach the world to sing’. Coke tried the same trick here in India, Prasoon Joshi is rocking the nation with ‘Bahar Se Hain Alag Alag, andar se hain same ah same ah…’Air Tel roped up A.R.Rehman to compose its signature tune, the ri...

FILM LENGTH: TRIM IS FIT ! It is not long ago, most of the Indian commercial films used to take their own time to tell a story, essentially studded with ‘n’ number of song-dance sequences, comic interludes and lot of rona dhona. In fact, the audiences of that time had no complaints as their entertainment was limited. Having put hard earned money for tickets, they did not mind watching long films. Remember AVM blockbuster of forties ‘Vedala Ulagam,’ it was having as many as 25 songs! Have a close look to bollywood, the average film never ran for less than three hours. ‘Hum Apke Hain Kaun’ of nineties had 14 songs, moved at a snail’s pace and dragged on for nearly four hours. Still the audience was engrossed and glued to it as it showcased joint Hindu family and its rich wedding ceremonies. Normally Hollywood films run one to two hours. Of course, there are few exception like, second world war classic ‘From Here to Eternity’, ‘Gone with the Wind’, biblical extravaganzas ‘Benhur’ and ‘Te...

Majuli - An Island in Time Short film by Dir Vidut Kotkoti Duration: 2- part series of 28minutes & 26minutes each. This film takes the viewer on an enchanting tour across Majuli - one of the largest inhabited river islands in the world. According to local lore, Majuli-the largest river island in the world- was created by the river Brahmaputra over a thousand years ago. One has to transverse almost 10 kms. by the river before the huge landmass of the island comes to view. It is perhaps one of the few remaining Zero pollution zone in the world! It is a haven for many exotic varieties of local and >migratory birds. Majuli's seclusion from the mainland has actually been a blessing in disguise- as it provided with the ideal atmosphere for the flourishing of art and culture. The island is the home to many a colourful tribe, that has retained its own unique culture, heritage and lifestyle. The 1.75 lakhs people inhabiting the island belong to tribal communities while the rem...

Raga to Rock Records have recently released Rajeev Thanvi's album ' MERE DIL SE'. This album is a showcase of Rajiv's singing power. Song 'Allah Bhi Pareshan Aur Maine Bhi Pareshan' already take him closer to Adnan Sawmi in his 'Lift Kara De'. and Rabbi Shergil's ''Bullah ki Jaana' Simple lyrics and Thanvi's gane ka andaj. written by Rajiv himslef. Its mellow melodies impresses the listner. 'Sun Khawbon Wali Kudi' has entirely different shade, very romantic very youthfl feelings. 'Ure Re Re" is another interesting number, the catch line may be popular if promoted properly 'Mainu Ishaq Rulaye' is having gray shades. Rajeev has tried to sing many colors and shades of life with ease pradeep gupta Mob.# 9892092643

During Vikalp's Festival at National College Bandra, Sunil Nair ofNautanki tv has made presentation of this new exciting medium.I saw his presentation and feel that it may provide new avenues to producers and directors with limited means and resources to reach out the entire movie buffs, this may provide them alternate route to earnmoney. Business Today a leading business magazine has described Tautanki tvas 10 start ups of the year to be watched. You are well aware that the media pundits were waiting with bated breath for Star TV and Zee to launch Internet Protocol Television (IPTV) but now this group of media and technology professionals haspulled the carpet from under their feet by launching a 24-hour online channel called Nautanki ( www.nautanki.tv ). There's a great width of offerings on the channel, ranging from humourand documentaries to films made for the medium. And, unlike theregular TV channels, this is truly an on-demand medium, so watch whatyou want when you want....