JINGLE : SIZE MAIN CHOTA BUT JABARDAST EFFECTIVE MEDIUM
JINGLE : SIZE MAIN CHOTA BUT JABARDAST EFFECTIVE MEDIUM
If I play tune of a jingle before you, it is for sure and certain that you will immediately identify the product. ‘Kya Swad Hai Jindgi Mai’is responsible for selling lakhs of Cadbury chocolate
Bars. This is one of the recent example of jingle power. There are a number of jingles such as ‘Jab Main Chota Bachcha Tha’ of Bajaj Bulbs , off the air long back but the tune still is remembered. Jingles are really very chota in size but have jazardust power to imprint the marketing message into hearts of consumer. Pepsi company aired its first jingle in 1939 on radio, it was so popular that it was played into jukeboxes and become a hit record. Many years later Coke did the same thing in 1971 with ‘I’d like to teach the world to sing’. Coke tried the same trick here in India, Prasoon Joshi is rocking the nation with ‘Bahar Se Hain Alag Alag, andar se hain same ah same ah…’Air Tel roped up A.R.Rehman to compose its signature tune, the rival Hutch has tried ‘ You and I’ with its little boy and pug. Not surprisingly liril soap is identified with ‘la.. lala..lala..lala’, or for that matter ‘ooh..la..la..la..la.ooh..le..oh’ tune reminds you kingfisher. If you ask some one which is Mozart’s fifth symphony, yet ask him the tune of Titan watches he will hum fifth symphony for you!
‘Deewaron ko jab Sajana ho’ is sure winner vehicle for nerolac paints, ‘buland Bharat ki Buland Tasveer…..Hamara Bajaj’ did more than the marketing gays done for bajaj two wheelers. ‘Piyo glass ful doodh doodh’ suddenly made mundane milk more hip hop than cold drinks!
As good music ensures a good opening for a Bollywood film, it has become equally important for products and services also. Top composers are roped in to churn jingles to enhance image of various brands. Shankar Ehsan Loy trio not only worked magic for the movie ‘Dil Chahta Hai’ but made you turn and give a look to Ford Fiesta with their ‘Go fida’. Top musicians demands same amount to create a jingle what they ask for top end film’s song. In fact creating a jingle is more challenging than making a whole song, for a 30 secons, one has to put across client’s message in a way that makes his brand look not only different but outsell the competitor.
Importance of jingle is now on increase with opening of FM band to private operators and emerging as a very effective entertainment medium. In fact many jingles are now more liked than the film songs. In fact jingles are not a new territory for the creative writers and music people but a great challenge.
If I play tune of a jingle before you, it is for sure and certain that you will immediately identify the product. ‘Kya Swad Hai Jindgi Mai’is responsible for selling lakhs of Cadbury chocolate
Bars. This is one of the recent example of jingle power. There are a number of jingles such as ‘Jab Main Chota Bachcha Tha’ of Bajaj Bulbs , off the air long back but the tune still is remembered. Jingles are really very chota in size but have jazardust power to imprint the marketing message into hearts of consumer. Pepsi company aired its first jingle in 1939 on radio, it was so popular that it was played into jukeboxes and become a hit record. Many years later Coke did the same thing in 1971 with ‘I’d like to teach the world to sing’. Coke tried the same trick here in India, Prasoon Joshi is rocking the nation with ‘Bahar Se Hain Alag Alag, andar se hain same ah same ah…’Air Tel roped up A.R.Rehman to compose its signature tune, the rival Hutch has tried ‘ You and I’ with its little boy and pug. Not surprisingly liril soap is identified with ‘la.. lala..lala..lala’, or for that matter ‘ooh..la..la..la..la.ooh..le..oh’ tune reminds you kingfisher. If you ask some one which is Mozart’s fifth symphony, yet ask him the tune of Titan watches he will hum fifth symphony for you!
‘Deewaron ko jab Sajana ho’ is sure winner vehicle for nerolac paints, ‘buland Bharat ki Buland Tasveer…..Hamara Bajaj’ did more than the marketing gays done for bajaj two wheelers. ‘Piyo glass ful doodh doodh’ suddenly made mundane milk more hip hop than cold drinks!
As good music ensures a good opening for a Bollywood film, it has become equally important for products and services also. Top composers are roped in to churn jingles to enhance image of various brands. Shankar Ehsan Loy trio not only worked magic for the movie ‘Dil Chahta Hai’ but made you turn and give a look to Ford Fiesta with their ‘Go fida’. Top musicians demands same amount to create a jingle what they ask for top end film’s song. In fact creating a jingle is more challenging than making a whole song, for a 30 secons, one has to put across client’s message in a way that makes his brand look not only different but outsell the competitor.
Importance of jingle is now on increase with opening of FM band to private operators and emerging as a very effective entertainment medium. In fact many jingles are now more liked than the film songs. In fact jingles are not a new territory for the creative writers and music people but a great challenge.
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