DesiReflections

Whenever I walk into a mall or a bazar shop on any week day, I hardly notice customers there. When I enquire comes the quick reply online players taking away their business, they offer such a huge discounts that the customer can hardly contain desire to buy, online spot deals are sometime available at a whooping discount of 85%. Even within the online space the competition is very sharp. So my point is how to distinguish yourself from your competitors and stay firm in the market place. There is no fixed formula but to win a customer the brand or store has to go beyond lure of discount. Amazon has devised annual loyalty programme which allows members to enjoy product subscriptions, video streaming of popular films and shows, same day shipping of thousands of items and much more. This  annual loyalty after paying $99 , became instant hit it has tens of million members world wide. This unique concept has helped Amazon to swell its  profits. In India also many companies trying to ...

Veer Sanghvi is a renowned food columnist and writes about food ranging from regional to global. He has recently tried to prove on the basis of some studies that cholesterol is not an enemy of heart. At the time of cholesterol conscious population, people avoid food mainly cooked in oil, butter or ghee. So the only option left with cholesterol conscious people is to go for boiled food or salads, for such people this may be a great news. The recent researches give certain good news to those who want to enjoy taste also.Cardiovascular disease is one of the most misdiagnosed and mistreated conditions in medicine. We’ve learned a tremendous amount about what causes heart disease over the past two decades, but the medical establishment is still operating on outdated science from 40-50 years ago. Let us burst the some medical myths first  :  Eating cholesterol and saturated fat raises cholesterol levels in the blood. Most of us world population grew up being told that food...

From last so many years,  a question bothers me,  where is News on all the news channels in India. The moment you open any news channel, chances are you will find a moderator cum  anchor asking questions from his panelists,  in these discussions panelists speaks so loudly together,  howling,  accusing,  making third rate personal allegations that you will hardly know what is happening there,  and the anchor crucify without any solid evidence. And surprise of surprises is most of the panelists are same on almost all the news channels. Particularly on Hindi news channels,  you will find stories on ghosts,  twin face animal,  long footage on fight between film stars like Kangana - Hritik,  tracing fake historical or religious sites (sick),  Hitler's lost treasures etc etc In between many important issues do not find any space on these channels. There are burning questions (yes on Times Now you will find fir...

  Khattar's Name Change  Fever Griped  Even  Czech Politicians Probably Czech politicians have taken cue from Indian political torch bearers, Czech politicians have also pushed name game.  Czechia will soon be synonymous with the Czech Republic. But they have some finer point to make. Unlike most European countries, the Czech Republic  lacks  a one-word version of its name in foreign languages. Now, the country is set to use the name Czechia in English, Tschechien in German or Tchequie in French,” translations of “Cesko” in Czech. So now Czech, a one-word name,  is more practical and flexible for various uses. Neighboring Slovakia is officially the Slovak Republic. Similarly, Russia is used for the Russian Federation. Top Czech leaders, including President Milos Zeman, Prime Minister Bohuslav Sobotka, speakers of both chambers of Parliament and the foreign and defense ministers met Thursday and endorsed the new name. They feel th...

Mumbai Chapter of International Vaish Federation organised a programme to honor outstanding  of Vaish Community on 14th April 2016 at Manik Sabhagrih, Bandra in presence of galaxy of local Vaish community. There were number of dignitaries graced the occasion without any formal invite just on the basis of phone call. Piyush Goyal, Minister of State with Independent Charge for Power, Coal, New and Renewable Energy in the Government of India was one such person. he also opened his heart and supported the cause of vaish community. Shaina NC was also honored on the occasion, speaking on the occasion, she share her cosmopolitan background, her father a Parsi and mother Vohra Muslim and married to a Jain thus bahu of Vaish family ! Dr Harsh Vardhan,  minister at Ministry of Science and Technology (India) and Ministry of Earth Sciences  was guest of honor. He shared his deep philosophical thoughts, said that one has to dream and to see that he works hard t...

लीजिए कल से दिल्ली से सटा नगर गुड़गांव गुरुगांव कहलाने लगा है ।  यह नाम परिवर्तन  हरयाणा के वर्तमान मुख़्यमंत्री मनोहर लाल खट्टर के दिमाग से उपजा है. उनका कहना है कि यह इलाका महाभारत काल में  महान गुरु द्रोणाचार्य की कर्मस्थली रहा है, इसलिए उनके सम्मान में यह परिवर्तन किया गया है. यह नाम  परिवर्तन कई यक्ष प्रश्न खड़े करता है.  पहला तो यह कि क्या महान  धनुर्धर शिक्षक  गुरु द्रोणाचार्य  को याद करने का यह मात्र एक ही तरीका है, यदि उनकी याद में धनुर्विद्या की कोई अकादमी गुडगाँव में खोली जाती और उसमें  ओलम्पिक स्तर के धनुर्धारी तयार किये जाते तो क्या अच्छा नहीं होता। या फिर गुडगाँव में नगर का प्रस्तावित विस्तार उनके नाम पर किया जा सकता था. अगर सड़कों का यह हाल है तो नाम बदल कर क्या होगा  खट्टर जी नाम बदलने से ज्यादा जरूरी है शहर की यातायात  व्यवस्था में सुधार    आज दुनिया भर के लोग गुड़गांव  का नाम भली प्रकार से  जानते हैं , पिछले कुछ वर...

BananaBandy Has Arrived  BananaBandy is an online market network for Indian creative professionals. It was founded in February 2015. It has already become India’s largest market network  with more than 10000  creative professionals .  The basic aim of BananaBandy is to enable creative professionals such as graphic designers, photographers, animator, product designers, interior designers, fashion designers, etc. to upload and manage their portfolio and at the same time, it provide them them opportunity to work full time or freelance as they wish.  In such a short time span of one year, BananaBandy has facilitated over 700 job listings from 450 companies . The website has over 6000 projects with 30000+ artworks . In the past 6 months, companies such as Walt Disney, Ogilvy&Mather, CouponDunia, Practo, Sunburn, Grofers, Asian Paints, etc. also joined their band wagon. Founded by Kavan Antani, 19, and Shashank Jogani, 21, it star...