DesiReflections

Right from its inception, films are selling dreams, that is why film people are known as dream sellers or dream merchant. To lure viewers these dream merchants capture best locales. Often our bollywood producers are blamed to add a song and dance sequence or two shot in exotic locations even if there is no demand from the script. This quest to capture exotic locations hs taken our producers to all the five continents. With the slow down of world economy, countries are looking for alternate revenue sources. Tourism is one such means. In case a location is shown in a movie it will be seen by lacs and crore of movie lovers, out of which many would like to visit that place. Thus additional revenue generation for that country or state. Yas Chopra is a fine example of this route. Yash ji all the time try to include locales of Switzerland in his movie. The Swiss government realised that there was a sudden increase of Indian tourists and offered several sops to Yash Chopra. Krish had captur...

Discussion Developing Skills in Media and Entertainment  Hemant Sangani and M N Thakur of FMJC Lousie Chatter and Atul Phadnis  unleashing power of data Skills in M&E-The Next Big Leap Towards Creating Greater Talent Discussion in progress  In the frame at FICCI Frames Talking about Power of Data 14th March, the last day of FICCI FRAMES the participation was not so overwhelming but  three discussions were very lively. The first on e attracted bigger audience and was on Skills in M&E. The point of discussion was that how to tap cesspool of talent. Academicians, innovators and skill developers Teri Schwartz, Dean School of Theatre, Film & Telivision, UCLA, USA, Jonathan Taplin, Director, School of Communication and Journalism, University of South Carolina, Colin Maclay, MD, Berkman Centre for Internet & Society, Harvard University, Sanjay Gupta, COO, Star India, D J Narai, Director FTII and Meghna Ghai P...

100 Years of Cinema and Beyond,  Most Engrossing  Discussion in FICCI FRAME 13  Online Karaoke Protagonists of SingChana.Com MN Thakur of FMJC with Producer Kumar Andy Kaplan, President, World Wide Networks Sony Telivison Seymour Stein, VP Warner Bros Music with Ms Lalitha Suhasini of Rolling Stone Harish Bhatia,,CEO My FM, Rahul Gupta, Shri Puran Multi Media, Prashant Pandey, EN, Asheesh Chaterji, Reliance Broadcast Network AjaiBijli,Vijay Singh,Karan Johar, Greg Foster  Mohan Siroya, Founder President, FMJC Panelists Planning and Making a 1000 Crore Blockbuster Rajshree Ojha Vijay Singh, Jerry Pinto, Samit Basu, Rajshree Ojha in Discussion 'Creating Compelling Content : The Power of Story Karan Johar in conversation with Anurag Kashyap The second day at the Media & Entertainment event, FICCI Frames 2013 was packed with with versatile dimensions of Bollywood. Right from discussing the freedom ...

Ms. Preneet Kaur Minister of State for External Affairs, Ms. Naina Kidvai,President FICCI,Dr Soon Tai Park, Minister of Culture, Sports, Tourism, South Korea Uday Shankar, Chairman FICCI Media and Entertainment, Andy Bird, Chairman, Disney,Didar Singh, Secretary General FICCI Inaugural session in progress Ms. Anne Sweeney President Disney ABC in conversation with Manjit Singh, CEO, Multi Screen Media  Rahul Johri, Discovery,Shailesh Rao, Sidharth Roy Kapoor,Uday Shankar in discussion Engaging  A Billion Consumers in the media and entertainment industry Suhasini Haider moderating SAARC Minister's Panel Discussion on Forging Enduring Ties  Karan Johar moderating The Out of Towners in Bollywood discussion FICCI Frames, the annual media and entertainment forum has acquired the status of Entertainment Media Kumbh in India. It has unveiled the theme - 'A Tryst with Destiny – Engaging a Billion Consumers' - for this year's edition of the ev...

Initially, Social Media started as a connectivity tool among friends, relatives , acquaintances, business associates. Realising the potential, advertisers started using it as an effective business platform. Now a different class want a bigger pie from this media. It is political class. It is not very difficult to understand that why suddenly across all the political parties, there is a race to grab a social media advisor.  The fact is that now people spend substantial time on social media and they form their opinion about politics and social issues based on What the read online. Now who is this new breed of professional called social media advisors. There is certain broad characteristics that most of these professionals seems to share. Typically, they are in their late 20s or early 30s, and have a background in journalism or engineering - sometime both. Among other things, these advisors offer a mix of both - technical assistance and reputation management, they are constan...

kal ke bichude Minithon men Mile ! changing gear to run woman power : gearing up  Jumba Act huge gathering some to run some to buck up dancing on Jumba Tune Joshi folk singer from Himachal  regaling the runners It was around 6.45 in the morning today, we headed towards Joggers Track, Lokhandwala to be a part of Minithon organised by Rotary Club Green City. For Bombytes, Sunday is a very important day of the week when they take longer sleep and get up at ease. So to see a crowd of more than 1000 people ready to run for a cause that too for Saving Girl Child in the early morning is a sort of experience. For us, such occasion brings us an opportunity to run but also to meet so many friends in our neighborhood with whom we meet once in a while. The Run was divided in three categories : Minithon 8 km, Woman Run 5 km and Run for Fun 2.5 km., the event was flagged by local Corporator Ms. Jyotnsna Dighe. Lokhandwala is a locality where Film a...

Yesterday,I got an opportunity to attend Traditional Thai Dance performance at NCPA, Nariman Point.Dancers were from Rajbhatt University, Thailand. Surprisingly, the whole dance sequences as well as background music scores were no different from our folk tradition, Their subtle moments mesmerised and regaled the audience . What is praiseworthy, Thai people have preserved its tradition and culture in the purest form. The event  was organised by Royal Thai Trade Commission,Bombay, the objective was very business like, to get bigger pie from new breed of middle class Indian Tourists who have money and lust to visit a phoren land.    First, little bit about the dance forms showcased at performance. Khon performed at NCPA, is the most stylised form of Thai dance. It is performed by dancers who mime the action while the story is being told/sung by a chorus in the background. Dancers wear elaborate costumes and masks to portray differen...