Game Changer Card (?) is Coming

Game Changer Card Is Coming This Summer

Apple is shortly going to launch a credit card that customers can use with its virtual payment service, Apple Pay. The Apple Game Changer Card Is Coming This Summer

Apple is shortly going to launch a credit card that customers can use with its virtual payment service, Apple Pay. The Apple Card is made of titanium, and has no annual, late, or international fees. Apple CEO Tim Cook said last Monday that the tech company's new credit card would be "the most significant change in the credit card experience in 50 years."

The card, which will push users toward Apple Pay, offers a run-of-the-mill suite of spending rewards, and the security features — while laudable — don't move the needle, according to analysts.

Apple's first credit card will debut this summer in partnership with Mastercard (MA) and Goldman Sachs (GS), the issuing bank. Notably, the card is built into the iPhone's Apple Wallet app, and a physical, laser-etched titanium card is optional. The card has no annual or foreign transaction fees, and will allow users to track spending by category on their phones. Cash back registers daily.

Apple reveals that it had a created its first-ever physical credit card, and its no-fee model is already drawing in eager customers.It will have no annual, late, or international fees, and an interest rate that Apple says will be "among the lowest" industry-wide. The card works as an alternate to Apple Pay for stores and retailers that don't take contactless payments.

Between the no fees and slick metal design, the Apple Card has created hype among customers looking to get their hands on their very own. The card, however, is not yet available for use hopefully by this summer.

The Apple Card will live on your iPhone inside the Apple Wallet app. The card will show up in the app alongside your other Wallet items.
The Apple Card will live on your iPhone inside the Apple Wallet app. The card will show up in the app alongside your other Wallet items.

All that adds up to a series of incremental improvements to the ecosystem in which customers make payments, monitor consumption and pay their bills. That's likely to attract brand diehards. But it's too soon to say if it will be enough for Apple (AAPL) to break through a crowded field.

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