Univercell Showroom : Slightly Different Experience
On an invitation from Indiblogger, I reached Cecil Court Building in Colaba area yesterday. It was for experiencing a newly opened mobile showroom Univercell. The building also have iconic Regal Cinema and always attracted slightly niche and hap crowd. So the brand has deliberately chose the place where right kind of footfalls are available.
Univercell is already a popular Mobile store brand in South and Cecil Court showroom is their foray into the most potential Mumbai market.
When most of the mobile brands are available online for sale then what is the logic behind opening a showroom where high rental cost and salaries of sales force will churn out most of the profit margin, this question cropped in my mind before entering in the store.
Once I was inside the store, I realised that the kind of experience is available for customer in the store, it will help the consumer to choose better. Store has presence of almost all big mobile sets brandis divided into innovative sections. Now the first station is for the most talked about products. Then sections exclusively for the mobiles strong in music, better in their camera power, tablets/ phablets to allow customer to make a wider choice.
Under the roof finance on the deal and insurance is also available. Univercell also undertake repair warranty cover on the mobiles. All these offerings help to establish better store experience.
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| place is to choose and enjoy |
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| Better shopping experience |
Univercell is already a popular Mobile store brand in South and Cecil Court showroom is their foray into the most potential Mumbai market.
When most of the mobile brands are available online for sale then what is the logic behind opening a showroom where high rental cost and salaries of sales force will churn out most of the profit margin, this question cropped in my mind before entering in the store.
Once I was inside the store, I realised that the kind of experience is available for customer in the store, it will help the consumer to choose better. Store has presence of almost all big mobile sets brandis divided into innovative sections. Now the first station is for the most talked about products. Then sections exclusively for the mobiles strong in music, better in their camera power, tablets/ phablets to allow customer to make a wider choice.
Under the roof finance on the deal and insurance is also available. Univercell also undertake repair warranty cover on the mobiles. All these offerings help to establish better store experience.
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