Sunsilk Real FM

-
There are lot of films in the past which had in film branding, that means in simple language that certain brands are placed in such a way in the movie that looks as a part of story and viewer can hardly miss. But this promotion of brand business through movies has gone a step further when a music channel MTV whose contents are hardly music based anymore has commissioned prominent directors of Bollywood to produce movies which promote the brand based on brand philosophy.  The first in the series is Sunsilk Real FM, based on the brand philosophy of HUL’s brand Sunsilk which represents the confident young lady of today who scripts her own story and has been directed by Akarsh Khurana, a talented upcoming protégé of Anurag Basu. 
Akarsh Khurana addressing Bloggers
The movie's preview was specially arranged by Sunsilk and Indiblogger for bloggers today simultaneously in Delhi and Mumbai. Clearly, it is a kind of recognition  of bloggers' growing influence on digital space as opinion makers. 
The story revolves around 22 years old Rhea, the protagonist  and her three friends who help each other out in achieving their goals. Rhea is happy go lucky and loves her  friends. Her Dad, who runs a FM station, suffers a heart attack because his entire staff threaten to leave station on a day when he was planning to make a presentation before the investors.  In the wake of an emergency, Rhea  takes it upon herself to turn things around that too in a short span of 6 hours. Along with her two friends she not only saves the station, but also brings about a welcome change in the programming. Her Dad, who experiences the great work put in by his daughter and her friends through a live broadcast of the show, couldn’t be more proud.

The film is also a kind of satire on the way music and other contents are catered on FM Channels. This also suggest how a FM channel can transform and touch life of city dwellers by bringing music of cultural diversity in the mainstream and sharing common people's aspirations.  The way regional and folk music is interwoven in the story line, its flavor reminds MTV Coke Project.

This is Akarsh's debu venture, he has developed Anurag Basu's story into a beautiful film about, confident girls, and the camaraderie they share. The script is so strong and the characters have been used in such a way that viewer hardly has time to think that the entire cast is new.

Another brownie point about the movie :  although it is made to promote a brand Sunsilk, but  done in such a subtle way  that it will not irritate the viewer. We shall wait for such feel good and insiring low budget movie where director has not to bother about commercial aspect much.

Comments

Post a Comment

Popular posts from this blog

Is Kedli Mother of Idli : Tried To Find Out Answer In Indonesia

-
Image
Recently I traveled to Indonesia and surprised to learn that culturally Indonesian are very close to us. Even their food has certain commonality. And interestingly I come to know that our very own Idli has its origin in Indonesia. Let us start with religion. Hindu and Budhist influences arrived in this archipelago much before birth of Jesus Christ. It is however unclear that how the cultural and spiritual ideas from India were diffused in the area. It appears that there had been regular trade links between southern part of India with Ceylon, Java, Sumatra, Bali as well as many other Islands in Indian as well as Pacific ocean. The traders from India brought their cultural, culinary and religious influences. Java legends refer to Saka-era, traced to 78 AD . Stories from the famous epic Mahabharat have been traced in Indonesian islands to the 1st century; whose versions mirror those found in southeast Indian peninsular region. The Javanese prose work Tantu Pagelaran of the 14th cent...
Read more

A Peep Into Life Of A Stand-up Comedian - Punit Pania

-
Image
I met Punit Pania yesterday at Independence Brewing Company. an happening watering hole in Lokhandwala area just before his stand-up comedy act. In fact he was generous enough to share his space with The Book  Club event on first floor of pub, he shared his journey from a safe Corporate Den to the wild world of stand-up comedians. Punit is a Non-Gujju born and broughtup in Gujju dominated Society in Kandivali East as a protected child, where his parents did not allow him to travel any place beyond the reach of auto rikshaw ! Not only that her mother was so protective that she was happy to concede her son's intent to start a pathological lab in the area so that he come every day for maa ke haath kaa dopahar ka khana ! But destiny thought otherwise, after spending seven years in Corporate World , Punit became a stand-up comedian.  Protected, safe and secured years of salaried existence, he came out of the closet. Punit is the single man behind Chalta Hai Comedy – a...
Read more

Searching Roots of Sir Elton John In Pinner ,London

-
Image
Elton John is my most favorite singer. He is a singer, songwriter, pianist and composer all rolled into one. In terms of sales, he is the fourth-best-selling music artist worldwide . In 1998, he was knighted by British Queen this got ‘Sir’ title, but for music lover like me whether he is Sir or not a Sir , it is immaterial. He has won heart of millions of music lovers, that is more important. These days I am living in Harrow Burroughs of London, Pinner is a part of it. Yesterday I was in Pinner Library and out of a conversation between two young ladies I come to know that this international rock sensation was born and brought up in this area only. I asked the ladies  about the details. Than they shared that he was born in house at 55, Pinner Hill Road in March 1947. One of them told me more : that he was the eldest child of Stanley Dwight and the only child of Sheila Eileen. The boy was named Reginald Kenneth Dwight, and raised in the council house of his grandparents at 55, Pinn...
Read more