DesiReflections

Julio Francis Ribeiro is often called as Super Cop of India. He spent   almost 36 year of his career in the police force, an IPS officer from Maharashtra Cadre, started his journey from   the mofussil , where he got to see the quirky underside of small-town life. Thereafter, he tackled organized crime and violence - including, in its worst form, communal riots - with outstanding success in several cities. Bombay, under his charge as Commissioner, was spared the anti-Sikh riots that rocked cities throughout India in 1984. In 1986, He was promoted to Director General of Central Reserve Police Force, then to Director General Police of Gujrat Police. Ribeiro served as Director General of Punjab Police during its worst years of terrorism in Punjab. In one of its comment The New York Times wrote that in the 1980s, Ribeiro led the Punjab police in a "ferocious crackdown" on Sikh militants, in a policy christened "bullet for bullet". By the way titl...

हज़ारों निष्ठावान हिंदी प्रेमी आज़ादी के बाद से इस प्रयास में लगे हुए हैं कि देश में इस भाषा को सच्चे अर्थों में राष्ट्रभाषा का दरजा मिले ,   अखिल भारतीय सरकारी सेवाओं, शीर्ष  प्रबंधन , मेडिकल और इंजीनियरिंग संस्थानों में यह अध्ययन  और परीक्षा का माध्यम बने।  खेद की बात है कि आज़ादी के ६६ वर्ष के बाद भी हिंदी भाषा को यह दरजा सही मायनों में नहीं मिल पाया है. यही नहीं हिंदी भाषी क्षेत्रों में अभिभावक बच्चों के भविष्य को मद्देनज़र रखते हुए केवल महानगरों में ही नहीं वरन छोटे छोटे कस्बों में भी अंग्रेजी माध्यम से शिक्षा दिलाते हैं।  जमीनी सचाई यह है कि हिंदी सबसे ज्यादा हिंदी भाषियों के कारण ही उपेक्षित है.  साथ ही आज हम एक और सचाई बताना चाहते हैं कि अंग्रेजी के प्रति जबर्दस्त लगाव के वावजूद मनोरंजन में अंग्रेजी हावी नहीं हो पायी है, जबर्दस्त प्रमोशन करने पर भी अंग्रेजी की फ़िल्में मनोरंजन की मुख्य धारा का हिस्सा नहीं बन पा रही हैं।  हिंदी फ़िल्में जिन्हे अब देश में ही नहीं विदेशों में लोग बॉलीवुड  के नाम से जानते हैं निर्विवाद मनोरंजन के स...

Samsung is trying to dent Apple with its clone smart phones, making Apple's top executive's nights sleepless. But despite of the stiff Market competition, Apple is still no. One in terms of Brand Value a whopping $104 billion. Now the Forbes list of top most valuable Brand list is out, and this year also nothing dramatic is in this list. Apple name is as strong as ever, it retained it's number one position for the third consecutive year also recorded 20% more comparing to last year. It is worth nearly twice as much as any other Brand on the earth. Microsoft occupies the number two position in the third consecutive year but the value is some what flat at $56.7 Billion. In fact Microsoft is juggling from PC to Mobile. Coca Cola is number three with $54.9 Billion. Company's growth is slowed but it is still the most profitable brands in the world with operating margin of 34% in the current fiscal year. It is followed by IBM ($50.7 Bn) and Google ($47.3 ...

  The 13th edition of the exchange4media Conclave, held at Four Seasons hotel Mumbai on November 25, 2013. The conclave was attended by the peers of Indian Advertising world. The first speaker Arnab Goswami made a strong case for spending    more at TV news channels. He felt that news on TV is making more impact because of attention, impact and scalability. He said that our TV news industry is at least 20 years behind the production and 10 years behind technique. He said that 51% young people see news in US on their tablet or similar devices. Arnab also said that news has tremendous power to engage the audience, so the impact of advertising will be much deeper. David Mayo, CEO-Bates Asia spoke on power of   ‘&’. He said that in today’s scenario innovation will be the key in driving growth ahead. He cited the example of Wikipedia to showcase the fundamental shift in how media is being used. The involvement of people today is shaping the e...

Book Review Third Curve – Sandeep Singh    Viva Books                    Rs.595/- Sandeep Singh has impressive set of management degrees, did   post graduation in Rural Development from prestigious Xavier Institute of Social Sciences, Ranchi, also specialized in Media Planning from MICA, Ahmedabad, did his course in General Business Management from IIM, Banglore. Singh worked in a number of advertising agencies in various capacities, worked in few television channels. So when a person with such a rich academic background like Sandeep decides to write a book on sensitive topic like women and child development in a particular state, he is not expected to prepare a kind of propaganda document for the government where the premise is solely supported by the government data. He would have travelled across the State and to meet with cross section of people to ha...