DesiReflections

Now a days, due to intrusion of TV Channel and social media, most of the people  simply do not read books and magazines.Many iconic newspapers and magazines like Boston Globe, Star Tribune, Readers Digest, National Geographic Adventures, Blender, Smart Money ceased print editions.  In these circumstances, it is a kind of challenge to run a magazine that too published by a person with  limited resources. That is why I  commend Rajesh Shrivastava  to run a film magazine with no financial backing. He is one such zealot who is managing to run Films Today. Rajesh Srivastava with Pakistani heroine Meera Rajesh with Manohar Thakur, Pradeep Gupta and Sanjay Verma Today, Rajesh has celebrated 7th anniversary of his magazine with his friends, well wishers from film and entertainment fraternity. Govinda came to unveil the anniversary issue. It was he, who appeared on the cover issue !  Event was slated in the foyer of Gold lounge Cinemax Versova, ...

From last six days, I am almost stationed at Asian Heart Institute. It has proved to be closed encounter of Heart kind. My close relative has undergone through open heart surgery on 20th Feb 2013. In fact he was getting some warning signals that heart is not just right. But the problem is that warning signals of heart disease and gastric problems are pretty similar. He  all along used to go to office in his car, but from few weeks, he started going by local, whenever he walked a while on platform, he used to feel heaviness in chest for 25-30 minutes, but thought it may be because of eating something heavier. When he had gone to a cardiac just by chance, after angiography got to know that there was severe blockade in 5 arteries ranging from 70 to 80 percent. The doctor advised to undergo bypass surgery. Thought of opening heart for surgery shake up entire self-confidence, so we  identified a cardiac surgeon with 99.5% success rate who is also very innovative in procedure...

Most humans are a little more complicated than rats, of course. But we are largely motivated by what makes us feel good, especially when it comes to our purchasing decisions. To that end, many major corporations have begun to take special interest in how understanding the human brain can help them better understand consumers. Enter a nascent but fast-growing field called neuromarketing, which uses brain-tracking tools to determine why we prefer some products over others. Neuromarketing research can predict the effect of TV ads, even before the commercial is made. Effective TV commercials evoke a unique pattern of brain activity, the scientists from Neurensics concluded after studying over 150 commercials, including award-winning ads like Effies, humorous and even irritating ads. Functional magnetic resonance imaging makes it possible to read what is going on in people’s brains while seeing certain stimuli. By measuring emotions in the brain of the consumer with an MRI-scanner, ...

As the public relations industry constantly shifts to adapt to the changing marketing mix, it is imperative for organisations to demonstrate their capabilities through their own marketing efforts. To be both, the central anchor and mouthpiece of an agency’s positioning, a source of insight, ideas and provocation through opinion. And a context for the advice shared with clients. Potential clients might be dazzled by a digitally-driven communications strategy presented during the pitch process but if your website is just a glorified online shop window, you’re going to be hard pressed to win them over. Today it’s hard enough for PR and marcomms people to define their work mandate. They might be launching a product, dealing with a crisis, strengthening media relations or developing comprehensive communications solutions and the list goes on and on. Activities are diverse but at the heart of all of this is one desire and aim: to engage people.  To conceive an idea that has at its v...

Sunday morning one long for entire week to enjoy nice sleep in the bed. But if thousand people leave their bed early to participate in a short run, it is really commendable. Narendra jadhav Angry Stylish Young man ready to run! Lokhandwala Mini Marathon is an event residents of this area wait to happen every year, so obviously large crowd gathered today to run for fun. Those who did not participate were on the both sides of road to cheer up the runners. Allah meherban to gadhe Pahalvan ! Ready to run time to get clicked Manvani ji tagged ! nice spot to get spotted For me, it is a great event as  I am running in this Mini Marathon (only 5 km) from last 6 years.  For  the freak morning walkers, who are on the jogger's track every morning it may not be a great run. But it definitely provide excellent opportunity to see who are your neighbours as Bombay is a city where people hardly get time and spirit to sociali...

When it comes to starting and growing a business, there's one kind of equity that can't be measured in dollars: brand equity. It has nothing to do with cash on hand, real estate, inventory or any other tangible assets, but it's more important for the health and sustainability of the enterprise than any of them. A strong personal brand that dovetails seamlessly with a business has the power to turn customers' perception into profits. This is most important for entrepreneurs who often start businesses with nothing more than an idea and a firm handshake. Unfortunately, there's no single secret ingredient that makes one brand succeed over another. But  Entrepreneur  found several business owners who have managed to navigate the rough waters of personal and professional branding to emerge with winning concepts. Here are 10 essential branding lessons they've shared with us > Lesson No. 1: You're Already Doing It Gary Vaynerchuk: Wine Libra...