Prem Ji's Prem Pan Bhandar
We, the Indians, are always accused of defacing public places by spitting paan.And it is a fact that most of us can live without wearing a shirt or a trouser but not because chewing a paan. No body may exactly explain what kind of pleasure is hidden in Pan Beeda or Pan Gilori, in fact it can be experienced only after chewing. Not surprising, it has become a national obsession, Neta, Bureaucrat, Teacher, Chaprasi, Housewife all are equal at a Paan Shop. It is not only the ingredients but also the person who make it , equally important. That is why, in the same vicinity there may be six seven Pan shops but you will find one shop overcrowded and others waiting for customers.
Not surprising a shop or two become iconic. Recently I had been to Jaipur, after taking our dinner ITC, our host Vakil Saheb suggested visit to Prem Paan Bhandar. This shop is on Mirza Ismail Road (MI Road). Biting cold wave was at its peak , and around 1 o' clock in the night I was shivering in my imported jacket , traffic at the road was very thin but as many as 35 people were waiting for their turn to have their Paan Beeda.
I was little curious to understand this deevangi for waiting for turn at a paan shop, my host got me introduced with Premji, the owner of this shop. 'The shop is now 50 years old and we have loyal band of customers and the fan following is still growing.' says Prem ji. But what is the secret behind the success. He says, selection of pan is very important and we use the best in the country. Next comes katha, chuna, supari, ilaichi and other propriety pan masalas. Premji despite huge cash arrivals, is the most humbled man, who has personal connect with most of his customers. He can recognise the specific combination of ingredients as soon as he sees the customer.
People says that the sale of Prem Paan Bhandar is more than Rs.2.50 lacs a day.There are more than 25 boys who put chuna katha and other masala with precision. Despite large income, Premji in the age of 75 still actively involve in minute to minute operation of his shop.
There are so many varieties of pan but the most sought after is the one which is to be offered to groom at the time of marriage.
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| Prem ji the owner of Prem Paan Bhandar |
Not surprising a shop or two become iconic. Recently I had been to Jaipur, after taking our dinner ITC, our host Vakil Saheb suggested visit to Prem Paan Bhandar. This shop is on Mirza Ismail Road (MI Road). Biting cold wave was at its peak , and around 1 o' clock in the night I was shivering in my imported jacket , traffic at the road was very thin but as many as 35 people were waiting for their turn to have their Paan Beeda.
I was little curious to understand this deevangi for waiting for turn at a paan shop, my host got me introduced with Premji, the owner of this shop. 'The shop is now 50 years old and we have loyal band of customers and the fan following is still growing.' says Prem ji. But what is the secret behind the success. He says, selection of pan is very important and we use the best in the country. Next comes katha, chuna, supari, ilaichi and other propriety pan masalas. Premji despite huge cash arrivals, is the most humbled man, who has personal connect with most of his customers. He can recognise the specific combination of ingredients as soon as he sees the customer.
People says that the sale of Prem Paan Bhandar is more than Rs.2.50 lacs a day.There are more than 25 boys who put chuna katha and other masala with precision. Despite large income, Premji in the age of 75 still actively involve in minute to minute operation of his shop.
There are so many varieties of pan but the most sought after is the one which is to be offered to groom at the time of marriage.
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