Two Mantras to Engage Your Brand with Customers Online

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Know what your customers are feeling while they interact with your brand

Imagine knowing what your customers are feeling simply by analyzing the tone of their voices. That’s exactly what Japanese technology giant Fujitsu (in partnership with Nagoya University) set out to achieve. A technology originally designed to squash over-the-phone phishing scams by detecting deceitful voice patterns can also open up opportunities for brands to really find out how their customers feel about their products or service. Is your focus group lying to you? Is your customer's praise for your new product honest? The long-awaited ability to respond to real-time user emotions is almost here.
Other advancements in this space include monitoring facial expressions and eye movement to know the mood of the customer both online and in physical stores. Are they excited about a product they just found? Or are they upset, and ready to dump you as their brand?

 Send your customers mobile coupons when they're in the store looking at your product

What if you could know the exact moment a customer was looking at your product in a store so you could send them a mobile coupon? That’s just one of the personal ways marketers will get to interact with shoppers using Mobile Wayfinding. Engaging with customers at the right place and the right time is an increasingly critical key to any successful marketing campaign. Mobile Wayfinding will allow shoppers to navigate inside malls and stores on their mobile device (a Mobile Wayfinding example is the Indoor Google Maps demo, above). Marketers will be able to send loyalty-based rewards and incentives to consumers based on their proximity to products and other geo-related targets. This will not only open up innovative marketing opportunities, but also a whole new level of personal engagement between brands and their loyal customers.

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