DesiReflections

Know what your customers are feeling while they interact with your brand Imagine knowing what your customers are feeling simply by analyzing the tone of their voices. That’s exactly what Japanese technology giant Fujitsu (in partnership with Nagoya University) set out to achieve. A technology originally designed to squash over-the-phone phishing scams by detecting deceitful voice patterns can also open up opportunities for brands to really find out how their customers feel about their products or service. Is your focus group lying to you? Is your customer's praise for your new product honest? The long-awaited ability to respond to real-time user emotions is almost here. Other advancements in this space include monitoring facial expressions and eye movement to know the mood of the customer both online and in physical stores. Are they excited about a product they just found? Or are they upset, and ready to dump you as their brand?  Send your customers mobile coupons when t...

objective is to target this age group also Remember Hollywood movie '18 Again!' starring Anita Moris, George Burn, Charlie Schlatter  released in the year 1988. No body would have thought that a gel named after this movie  can spark angry reactions .  Its' recently aired TVC started a nationwide debate about thin dividing line between sensuality and vulgarity, bringing bedroom to drawing room and  ethics in advertising. Of course, yes, 18 Again is a FDA approved femininity restoration cream developed by Ultratech. The company claims that  their product empowers women, but plenty of women disagree. The launch of a this  'vaginal tightening and rejuvenating cream'  has sparked fury among the fairer sex. Not only have women voiced the opinion on Twitter that 18 Again was created by Mumbai based Ultratech purely to cash in on female insecurities, but many are have criticised the accompanying TVC. Salsa' Desi Avtar for  Vagi...

You may be aware that now a days I am a Brand Building Coach and also teaches Brand Building to BMM students. Today I read an interesting article written by  Kyle Montero   on how Social Media can help in brand building      .  Building brand loyalty is one thing. Marketing smartly through digital platforms is another. And strangely, the two don't always walk hand in hand. Some of the brands with the most loyal customers are notoriously traditional when it comes to their marketing efforts. And some of the most digitally savvy brands out there still have to contend with relatively flaky customer bases. But digital marketing and fostering loyalty aren't mutually exclusive -- far from it. The best digital marketing is designed to do just that. So which brands are best leveraging digital platforms to really drive  loyalty? Until recently, it's been hard to know. Recognizing this knowledge gap, research consultancy  Brand Keys  debuted ...