Indian Digital Media Award 2012 held on 16th April at Blue Frog Mumbai

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Anurag Batra addressing the august gathering at Digital Awards Function 

Spooks rock group performing at function
Blue Frog is a very unusual kind of performing place cum fine dining place in Lower Parel area of Bombay , once used to be textile hub of the city.  Exchange4Media has chosen it for Digital Award function today. The way digital media is progressing and prospering in India, more and more young techies and marketing people are joining the stream. This is the crowd which prefer informal way for any thing and every thing. Blue Frog was an apt choice.




 The digital awards, in their third year, celebrated the best that India's Digital Advertising and Marketing Industry has to offer. The response to these awards has been overwhelming, having received around 523 entries from the biggest names in the industry to some of the most promising start-ups. These entries went through a stringent two level judging process that's completely fair, objective and transparent. Jury team was led by Mr.Shashi Sinha, CEO, Lodestar and Mr. Mahendra Swarup, Chief Mentor, Smile Interactive. The evaluation was done on such criteria as Concept, Execution, Originality, Simplicity, ease of Access & Navigation.


E-commerce ruled at the third edition of the Indian Digital Media Awards, 2012  as Sachin Bansal, Co-founder and CEO of Flipkart bagged the IDMA Person of the Year award. In Hall of Fame category, Maxus Global walked away with the Agency of the Year award and Hero MotoCorp was given the Advertiser of the Year award. Tata Docomo and MTV were the other leading advertisers. Allschoolstuff.com bagged the Digital Start-Up of the Year award. 


It was pleasant to see the entire digital industry at Blue Frog, collecting awards, enjoying their drinks and of course networking.


Zain Calcuttawala and his group Spooks performed at the function.
                             - pradeep gupta
                                  +91-9920205614

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