Real meaning of Oscar to Slumdog Millionaire

Director Danny Boyle's Slumdog Millionaire, the rags-to-riches story of an Indian boy who makes it big on a game show, is favored to take home many Oscars at the Academy Awards on Feb. 22. It's already a winner in India, where it has broken new ground as the most successful example yet of the local film industry teaming up with Western partners. The movie is based on Q&A, a book by Indian diplomat Vikas Swarup, was directed and produced by British professionals, filmed in India with a Bollywood cast and music score, and distributed by a Hollywood company, News Corp.'s (NWS) Fox Searchlight.
Win or lose at the Oscars, Slumdog's success at the box office (it's brought in more than $80 million) will give a major boost to efforts by Western studios to get a foothold in the Indian film industry, which is the world's most prolific with 1,000 films a year. Over the last two years, major studios from Sony Pictures and Disney (DIS) to Warner Brothers, and Paramount have been wooing the movie-mad Indian audience by teaming up with local directors and production houses, filming locally, and acquiring finished movies. For Hollywood, India is an important growth market: Indian box-office revenues are likely to double to $4 billion by 2012, according to a 2008 entertainment industry report by the Federation of Indian Chambers of Commerce & Industry and PricewaterhouseCoopers. That compares to a $9 billion market in the U.S., according to Walt Disney India.
Bollywood is equally keen to go global and reach out to a global audience and the affluent Indian diaspora. It has made several attempts so far: Indian producers have set up offices in the U.S. to oversee distribution, while some entrepreneurs have been pursuing their Hollywood dreams aggressively. On Feb. 6, tycoon Anil Ambani's Reliance Big Entertainment said it had signed separate development deals with the production companies of actress Julia Roberts and director Brett Ratner. Reliance last year announced similar deals with the production companies of Brad Pitt, George Clooney, Tom Hanks, Nicolas Cage, and Jim Carrey. When DreamWorks SKG wanted to separate from Paramount last June, Steven Spielberg and David Geffen turned to Reliance, which is expected to part-finance the $1.2 billion debt-equity deal for DreamWorks. On Feb. 9, DreamWorks announced an agreement with Disney, which will distribute movies the studio produces with Reliance.
Holywood has been making some moves in the reverse direction. The Motion Picture Association of America on Feb. 16 opened its first office in India. Michael Ellis, president and managing director, Asia-Pacific, for the Motion Picture Assn., says that though it's "wonderful to be part of the Bollywood passion," his office will focus on strengthening the enforcement of intellectual-property rights in India. Bollywood lost $1 billion in revenue in 2008 due to piracy alone.
So friends, the real motive behind all the Oscar Showers on Slmdog Millionaire is simple, providing bigger and better platform and acceptibility to the Hollywood Studios in cash rich Indian Continent
Jitna jaldi samajh jao utna hee achha need not to get carried away with the accolodes !