DesiReflections

Whenever I walk into a mall or a bazar shop on any week day, I hardly notice customers there. When I enquire comes the quick reply online players taking away their business, they offer such a huge discounts that the customer can hardly contain desire to buy, online spot deals are sometime available at a whooping discount of 85%. Even within the online space the competition is very sharp. So my point is how to distinguish yourself from your competitors and stay firm in the market place. There is no fixed formula but to win a customer the brand or store has to go beyond lure of discount. Amazon has devised annual loyalty programme which allows members to enjoy product subscriptions, video streaming of popular films and shows, same day shipping of thousands of items and much more. This  annual loyalty after paying $99 , became instant hit it has tens of million members world wide. This unique concept has helped Amazon to swell its  profits. In India also many companies trying to ...

Veer Sanghvi is a renowned food columnist and writes about food ranging from regional to global. He has recently tried to prove on the basis of some studies that cholesterol is not an enemy of heart. At the time of cholesterol conscious population, people avoid food mainly cooked in oil, butter or ghee. So the only option left with cholesterol conscious people is to go for boiled food or salads, for such people this may be a great news. The recent researches give certain good news to those who want to enjoy taste also.Cardiovascular disease is one of the most misdiagnosed and mistreated conditions in medicine. We’ve learned a tremendous amount about what causes heart disease over the past two decades, but the medical establishment is still operating on outdated science from 40-50 years ago. Let us burst the some medical myths first  :  Eating cholesterol and saturated fat raises cholesterol levels in the blood. Most of us world population grew up being told that food...

From last so many years,  a question bothers me,  where is News on all the news channels in India. The moment you open any news channel, chances are you will find a moderator cum  anchor asking questions from his panelists,  in these discussions panelists speaks so loudly together,  howling,  accusing,  making third rate personal allegations that you will hardly know what is happening there,  and the anchor crucify without any solid evidence. And surprise of surprises is most of the panelists are same on almost all the news channels. Particularly on Hindi news channels,  you will find stories on ghosts,  twin face animal,  long footage on fight between film stars like Kangana - Hritik,  tracing fake historical or religious sites (sick),  Hitler's lost treasures etc etc In between many important issues do not find any space on these channels. There are burning questions (yes on Times Now you will find fir...