DesiReflections

Film, media and entertainment industry stakeholders, and players gather every year in Mumbai to discuss the challenges and opportunities before it under the banner of Federation of Indian Chamber of Commerce and Industries (FICCI) . The Event is now called FICCI Frames. This year the theme is   ‘Change or Perish – The Year of Digital’. Ravi Shankar Prasad, Minister of Communications & Information Technology kick started the event today at Hotel Renaissance Powai. He said that  India’s talent combined with the power of Information Technology would act as a springboard to launch India into the big league. He said that   the Government of India recognized the importance and relevance of promoting media and entertainment industry. Hence, visa process were being eased for film shootings. Besides the National Centre of Excellence was coming up for the media and entertainment industry and a new film facilitation office was also being set up. He added that a new category in...

When we were kids, our Dadiji used to tell us about four ashrams in one's life i.e. Brahmcharya Ashram, Grahsth Ashram, Vanyaprast Ashram and finally Sanyas Ashram, each one for 25 years each. The objective was that for initial 25 years of life observe celibacy learn skills and education, next 25 years get married, raise children, do your basic duties towards family and society, after   attaining 50 years of start gradually  withdrawing yourself from active business , entrusting your business responsibilities  to your next generation. Okay fine, once you reach 75 years of age, it is the time to go into the  dense forest and spend rest of your time in meditation.    But no more! it is a changed world now where everyone is of same age. Now age is not a number it is a state of mind. You may be 16 or 60, but in today's world your thought process can be on the same plane and could be doing the same thing - listening to Justin Bieber, go to gymns, doing 'Hot Y...

Now a  days Vijay Mallya is grabing more front page headlines  than the page 3 pics and news when everything was alright on his business front.We do not intend to defend Vijay Mallya, he was known of entertaining high and mighty in political, media and bureaucratic space on his private yatch, private plane, exotic villas here in India as well as exotic locations abroad. His life style was also closer to Kingfisher Calendar.  It is also an open secret that he paid huge money to become a Rajya Sabha member, mind it he was an independent candidate and members had voted in his favor cutting across the party line buying displeasure from party bosses. Such was the power of King of Good Time that he could manage to be a member of Parliamentary Ethics Committee. It is also true that whenever he tried to raise funds from top Banks in India, they promptly obliged him. But this  is also true that Vijay Mallya tried to change the meaning of  air travelling in India and h...

Now a days, a company called Patanjali Ayurveda is claiming that it is true nationalist company and promoting Swadeshi. The company is Baba, Yoga, Swadeshi all rolled into one, doing brisk business, in a short span of 9 years. Patanjali  in the recent months has widen their product basket, now into  consumer products such as soaps, paste, shampoo, cooking oil, desi ghee, noodles, salt, pulses, atta,  and breakfast cereals apart from herbal medicines. They have solely  pitched as 'swadeshi' and claims  adhering to traditions of ayurvedic products. The products were first launched in 2007, and was barely noticed. In five years, the business had sales worth Rs. 450 crore, and this year,  the turnover is expected to touch Rs.5,000 crore. That would mean a 67 percent jump from the previous fiscal, something that other consumer goods firms would love to have. If you carefully examine, yes, the company started with manufacturing authentic aryurveda products...