DesiReflections

For the second night in a row, superstorm Sandy and its aftermath forced David Letterman to live out that performer's nightmare: Telling jokes to a vacant theater, or as he called it, "a big ol' empty barn." Letterman hosting the "Late Show" to an unpeopled Ed Sullivan Theater on Tuesday, as he did on Monday, was the oddest sight of the considerable and continuing cultural fallout of the hurricane that left New York institutions like Broadway, Carnegie Hall and Lincoln Center no more open for business than the city's damaged subway system. But the New York entertainment industry was fighting to go on with the show, and none more than several of the city's late-night shows. Though "The Colbert Report" and "The Daily Show" canceled tapings for the second day, the "Late Show," Jimmy Fallon's "Late Night" and a traveling out-of-towner, ABC's "Jimmy Kimmel Live," went ahead with shows Tuesday...

Augmented reality, or AR, may finally be coming of age. Combining the digital and physical worlds, an augmented reality offer brands a unique new opportunity to interact with consumers. With augmented reality, marketers can take the physical world and combine it with the digital world, giving both users and brands the ability to connect even further with a product before, during and after making a purchase. Augmented Reality is nothing new.   It's been around officially since 1990, when Boeing researcher Tom Caudell coined the term to describe a digital display used by aircraft electricians that blended virtual graphics onto a physical reality.  In other words, augmented reality combines two very different dynamics: the perception of personal exclusivity and a multi-dimensional, sensory experience. Recently, The Times of India created an interesting augmented reality campaign for Atria Convergence Technologies,  a broadband provider ACT’s main markets are Bang...

 State of the Nation : Commendable TVC of The Hindu   Click on the image to watch the TVC. The Hindu is one newspaper,known for its upright and balanced coverage of new from decades. They have rarely compromised on contents as well as ethics. They have just launched  a new advertising campaign – ‘Classroom’.  This campaign expresses The Hindu’s point of view on yet another issue simmering among Indian youth.  This time, the paper turns the spotlight on Indian politicians; specifically, on the poor example of governance that is being set for a brand new generation. It’s often said that the future of India rests on young shoulders. However, this generation is largely disillusioned by the way the nation is run. With very few political icons to look up to, if any, there exists a real danger of the country not attracting the best and brightest of the generation to lead it towards prosperity and glory. The campaign, conceptualised by Ogilvy & M...

  IPG Mediabrands has announced Shashi Sinha, chief executive officer, Lodestar UM to be the CEO of IPG Mediabrands India. Sinha will take on this new mandate in addition to his role as the Lodestar UM head. in another development  Lynn de Souza, chairman and CEO, Lintas Media Group has decided to quit and will leave IPG Mediabrands at the end of November. IPG Mediabrands was formed in 2007 by Interpublic Group of Companies to manage its media-related asset globally. In India, IPG Mediabrands arrived earlier this year bringing together its three media agencies - Lodestar UM, Initiative and BPN. It also has a joint venture with India's digital independent - Interactive Avenues called Reprise that strengthens IPG Mediabrands India's digital offering. Further was launched Magna Intelligence to improve the group's buying capabilities and it also brought its unique consumer panels to the market. Having consolidated a strong position in the Indian market with it...

I have seen Sangeeta Karia with many different kind of hats. The beauty is whatever she does, it is with hard labor, devotion and due diligence. She has worked as freelance writer and journalists since long and wrote for many prominent news papers and magazines. Her write ups were appreciated by readers as well as envoy  her own writer community. She travelled to USA and worked in New York's Manhattan area for many years. It was during her stay in NY that she fell in love with Tarot as a science. She learnt through Gurus, attended Tarot Workshops, started practicing  meditation, which is one of the key to be a successful tarot readers. And finally started predictions based on tarot reading. She narrates me few instances, when people could not believe her predictions but came back to her quickly after seeing her predictions turned out to be correct. Life  was always been challenging for her be it occupation, finances or personal life. She has seen agony of her fa...